Comprehensive SMM promotion for the skydiving center in Kaliningrad
The official representative of the Russian Parachuting Federation, with whom we have been working on the integrated SMM service for more than 2 years.
About the company
The official drop zone of the Skydiving Federation of the Kaliningrad region, where you can jump in tandem with an instructor, study the AFF course, and also visit a sightseeing tour over the Kaliningrad region by plane.
Task
In March 2020, a client approached us with the task of developing their social networks. It is worth noting that at that time the Aeroland Skydive drop zone was only opened in Kaliningrad. The main task is to promote the company’s services during the opening of the jumping season.
Content strategy
We have developed a content strategy that focuses on emotions. That’s why our target audience comes to the skydiving center. We convey emotion with the help of video content. From the first person, the user can see what feelings a person is experiencing during the jump.
Reels Videos and Clips
With the help of short entertainment videos, we regularly show creativity and talk about our brand. Publishing Reels-video, we expand the flow of incoming traffic and are not limited only to our audience. This way, more people can become our subscribers, customers and readers.
Marketing tools
Parachuting largely depends on weather conditions. This sport is seasonal. It was this “pain” of the client that we closed with the help of supportive posting during the period when jumping is impossible. Thus, we retain the recruited audience and constantly involve them with the help of warming publications for the opening of the new season and planned events.
It is interesting to note that in 2022 the company decided not to close the jump season. To maintain the interest and attract customers during the January holidays, we have developed promotions for customers. One of them is a discount for companies from 10 people to videotape the jump.
Promotion results
For 2 years of promotion, we have achieved recognition not only in the Kaliningrad region, but also in the most remote corners of Russia. It should be noted that for tourists, our drop zone has become a mandatory place to visit. Thanks to a well-structured content strategy, we were able to convince our target audience that skydiving is safe and easy. This is a dream that can and should be fulfilled in Aeroland Skydive.
Our VKontakte group already has 20,166 people. The indicators are only growing every day. Note that this case is published by us during the period when the jumping season has come to an end. The most active growth we observe from the beginning of spring to the end of summer.
Every day we receive contacts of users who would like to make the jump. Thus, with a competent content strategy and working with leads from social networks, customers come for emotions and become regular visitors to the skydiving center in Kaliningrad.
Comprehensive SMM for a handmade clothing and footwear store
Kioshi
Comprehensive SMM for the diaper brand
SMM-promotion of a furniture store
SMM-promotion of furniture brands in Kaliningrad
They understood us absolutely right the first time and provided us with a package design concept, which was subsequently accepted and produced. We are very satisfied.
Artyom Gavrilov
Development Director, CIT Ltd.
We entrusted the Brandlif team with the management of social networks. The work was always done qualitatively and on time. Recommended!
Natalia Gritsun
Leading Public Relations Specialist at Khrabrovo Airport JSC
We worked together in a number of areas: from packaging design and outdoor advertising to comprehensive social media management. We have always been pleased with the results!
Ivan Kashuba
Marketing Director of Gvardeysky Meat-Packing Plant
When it was time to think about a new name, a recognizable logo and corporate style, I turned to the Brandlif team. Not once did I regret it - the result surpassed all expectations!
Oleg Martynov
Founder of Sundeco
Thank you Brandlif Digital Agency for the quality and prompt work, for the pleasant and sincere communication. Among the variety of proposals on the market only Dmitry Zabavin's team approached the issue with a keen interest, with a desire to produce a great result, and not just to work off the order.
Angelica Remez
Managing Partner of Remez Group LLC
We would like to thank the agency Brandlif for developing the site. The guys approached the process creatively, and we and our clients were happy with the result!
Aeroland Skydive
The Brandlif team took a comprehensive approach to working on our project, offering the latest and most advanced ways to promote the brand and product. When we came for the promotion of Instagram accounts, we got full-fledged marketing support for the whole business.
Marina Kozubskaya
Assistant manager of the Swarovski store chain
We express our gratitude to the agency Brandlif for the development of the site.
Young creative team, experts in their field. We were delighted with the site.