ILWG Design | Brandlif

Comprehensive SMM promotion for a footwear and clothing brand

Handmade shoes and clothes store in Tbilisi

About company

For work, the brand uses only genuine leather, tested for quality. Shoes, outerwear and other products are created by real professionals who create products using manual production.

In addition, designer shoes and clothes created by craftsmen are comfortable to wear and fit absolutely any look.

A task

Our task was to fill brand communities with content that would attract the target audience. Build an advertising campaign that will increase sales and attract new customers online and offline.

Our task was to fill brand communities with content that would attract the target audience. Build an advertising campaign that will increase sales and attract new customers online and offline.

Content strategy

We have developed a content strategy that emphasizes manual production and premium products. Communication with the target audience occurs through the introduction of live broadcasts, personal recommendations and advice from the creator of the brand – Natalia Karanadze. In this way, we work with trust and increase visibility.

Targeted advertising

The advertising campaign leads to the OZON marketplace, where the user sees an attractive offer or a discount on a product. The boutique has 2 offline points of sale – in Tbilisi and Moscow. Thus, we test advertisements for two segments of the target audience – Russia and Georgia.

Competition mechanics

On an ongoing basis, we conduct various competitive mechanics that draw a lot of attention to the brand pages. Mechanics allow you to attract new customers, introduce the brand, increase activity on the page.

Marketing tools

We regularly brainstorm on the topic of increasing sales. Thus, we have developed special promotions:

– Discount on the first order.
– Free delivery for participants of interactive stories.
– Liquidation of summer models.
– Discount on berets in smooth leather.

Promotion results

Today we are approaching the mark of 60 thousand followers on Instagram. After the implementation of the new content strategy, user engagement has increased significantly. This result was achieved thanks to regular interactives, educational content, and personal insights from the founder of the brand.

Every day we receive from 10 incoming requests for the purchase of goods (the average price tag is 30 thousand rubles).

A loyal audience has been formed, which takes an active part in the life of the brand. We identify user preferences when developing new models of shoes and clothes: colors, textures, material, style. Thus, with the help of content and communication with the target audience, we can confidently get into the request that the audience has now formed. For example, seasonal insulated shoes with fur.

Every month we consolidate the result of our work, showing high growth rates for all metrics.

Do you need promotion in social networks?
Leave a request and we will consult you!

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They understood us absolutely right the first time and provided us with a package design concept, which was subsequently accepted and produced. We are very satisfied.


We entrusted the Brandlif team with the management of social networks. The work was always done qualitatively and on time. Recommended!


We worked together in a number of areas: from packaging design and outdoor advertising to comprehensive social media management. We have always been pleased with the results!


When it was time to think about a new name, a recognizable logo and corporate style, I turned to the Brandlif team. Not once did I regret it - the result surpassed all expectations!


Thank you Brandlif Digital Agency for the quality and prompt work, for the pleasant and sincere communication. Among the variety of proposals on the market only Dmitry Zabavin's team approached the issue with a keen interest, with a desire to produce a great result, and not just to work off the order.


We would like to thank the agency Brandlif for developing the site. The guys approached the process creatively, and we and our clients were happy with the result!


The Brandlif team took a comprehensive approach to working on our project, offering the latest and most advanced ways to promote the brand and product. When we came for the promotion of Instagram accounts, we got full-fledged marketing support for the whole business.


We express our gratitude to the agency Brandlif for the development of the site.
Young creative team, experts in their field. We were delighted with the site.


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