Guards meat-packing plant
Our clients
Guards meat-packing plant
Services
Targeted advertising
Complex SMM
On July 10, the subscribers of the Guards Meat Processing Plant were notified of the beginning of a large-scale battle for the Polaris home grill.
The battle for the grill turned into a culinary duel
Campaign mechanics
1. Subscribers prepare any dish using the products of "Gvardeisky MK";
2. The process of cooking is filmed with a video camera or photo camera, the products of "Guards MK" should be clearly visible (with and without packaging);
3. They send it to us in a LAN or put it on their pages and mark us - any way, the main thing is that we see the recipe.
How long have we achieved the result?
After 3 weeks, on behalf of the meat-packing plant, we chose 10 finalists (who were guaranteed to receive gifts in the form of branded packages with the meat-packing plant's products) and offered to determine their future fate to the public. Noting that they can involve acquaintances, friends, family and ask for help.
On August 7, votes were counted in the Vk public and on the Instagram account and the winner was announced.
All stages of the competition were supported by targeting and reposts to large communities of the city from the Central Asia "Guards MK".
Results and figures
The selected mechanics worked in such a way that we got a huge amount of content generated by the most loyal users to the brand.
Unlimited approaches to recipes led to more involvement of the contact audience in the process.
Among all participants in quality one participant stood out. Unfortunately, she took only 3rd place.
Since simple and understandable recipes for the consumer, with beautiful graphic design, were leading in terms of engagement, we decided to offer cooperation to this participant.
This proposal was found positive response from the participant. We offered her to become a brand ambassador.
Terms of cooperation: we give her products, she gives us beautiful and delicious photo recipes.
