San Korean Language Centre

Client

Korean Language Centre

Services

Logo
Brand style

About

The SAN Korean Language School is a professional Korean language school in the center of St. Petersburg with two areas of study: face-to-face classes and online courses.

Task

We had to develop a stylish and recognizable logo for the Korean language school and supplement it with a bright and memorable corporate identity that would reflect the young spirit of the company and its culture, as well as distinguish it from competitors.

Solution

A stylized image of a mountain and a river was chosen as a concept for the logo of the Korean school, since SAN is the name of the school, and the word 산 [san] means “mountain” in Korean. Thus, the logo became a direct reference to the name of the Korean language school and included the combination of the meanings of accumulating knowledge (mountain) and constant study and training (river).

The laconic logo was complemented by bright typography, unique illustrations and special photo editing that can be used in the design of corporate identity media.

All these elements emphasize the youth, energy and continuous development of the SAN Korean Language Centre brand.

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San Korean Language Centre

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