YUMMY
Client
Manufacturer of nuts and dried fruits
in Kaliningrad
Services
Label shape
Label design
About company
“Yummy” is a delicious and healthy snack for every day for kids and adults. The company produces nuts, dried fruits and mixtures, which it sells through torrent networks and stores in Kaliningrad.
Problem
Previously, the existing “Yummy” label was outdated, the graphics did not meet consumer demand. For example, the color scheme looked quite unsavory, the information was poorly read because of the large amount of small text. We faced the task of updating and facilitating visual identification, as well as separating product categories with color markers, differentiating them from their competitors.
Decision
We have developed a new unusual shape and fresh label design that solves several important problems at the same time. First, the need to demonstrate and emphasize the visceral qualities of the product. Thus, we have provided a round “window” in the center of the label. This technique gives customers the opportunity to visually familiarize themselves with the product.
Secondly, created a bright and memorable design, consistent with modern trends. This is expressed in harmonious color combinations, friendly typography, a mood of lightness and freshness. Tasty and easy!
Colors
Bright and saturated colors will draw attention, convey the positioning of products and the main brand message – tasty and easy.
Fonts
The main corporate font is Baloo in Regular – rounded, soft and friendly. Used for headings and important text. The optional font is Open Sans, in Regular and Bold, which is neutral and readable. Used for the main typesetting text and footnotes.
