Heineken | Brandlif



The leading international
brewing company


Corporate identity concept

Логотип "Heineken"


The brand already had a logo used on the packaging of the regular line. When developing a new concept, it was necessary to create a single corporate identity under the existing Heineken logo for use in internal and external communications.

Фирменные иллюстрации с заводом и пшеницей "Heineken"


It is important for the Heineken brand to form its image and focus on one direction. Branded media should work for recognition, as well as perform an identification role. Thus, in different places of the store and in different environments, the consumer should develop a connection between products and the brand.

We have developed a single corporate concept that meets the principles of the company and its philosophy. The design turned out to be versatile and minimalistic. Note that geographical reference is one of the main markers of corporate identity.

 If necessary, the concept can be easily scaled not only to various promotional materials, but also to labels of new beers.

Фирменная палитра цветов "Heineken"


Фирменные гарнитуры "Heineken"

Style-forming elements

Стилеобразующие иллюстрации зданий и заводов "Heineken"


Фирменный паттерн их колосьев пшеницы "Heineken"
Дизайн плаката, этикетки на бутылку и табличек "Heineken"
Дизайн вывески и фирменной футболки "Heineken"
Дизайн сайта на телефоне и ноутбуке "Heineken"
Экран сайта с каталогом товаров "Heineken"

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