HAPPY ME
Client
Modular sofa HAPPY ME
Services
Targeted advertising
About the company
The Russian brand has just entered the market and had practically no analogues, because in addition to a variety of configurations the sofa had competitive advantages in quality and adaptation to the interior. Happy is characterized by the quality of manufacture and a wide choice of replaceable covers.
These features of the new brand had to be reflected in the advertising campaign in Vkontakte. It was important for the customer to attract not just subscribers, but already potential buyers. And now we’ll tell you how we managed it.
Objective
To attract new leads and get as many interested contacts as possible.
Solution
We developed a chatbot that increases conversion from targeted advertising. The bot helps interested users to choose a sofa configuration and find out the price in a personalized way, because the price depends on the number of modules.
Creatives
We developed different variants of creatives and tested different audiences. The audience for keywords with the query “modular sofa” showed high results.
And testing of creatives gave us an understanding of what audiences responded the most and which offer generated more conversions.
Results
For a month of work of the advertising campaign we got good activity and reached the goal – 47 leads were interested in the cost of the sofa.
The cost of a transition amounted to: 20.04 rubles.
Number of transitions: 1000
Number of subscriptions to the chatbot: 105
