The Groove Spot
Client
Music Bar
Services
Identity
About the project
For a music bar, the atmosphere is very important. The warm glow of the lights creates a cozy and welcoming atmosphere, while the bright lights on stage add energy and excitement to the room. The lighting design is thoughtful, creating a breathtaking view that enhances the enjoyment of the space.
We diluted the design with creativity. As night falls, when most visitors arrive, the lighting becomes more dynamic, changing color and intensity to match the mood of the music and energy of the crowd. Whether you’re dancing, playing games or just relaxing with a drink, the lighting design adds an extra layer of magic to the experience. A lot of energy and effort has gone into the music bar to create a space that is not only interesting, but also visually appealing.
Task
To develop a corporate identity for the bar.
The essence of the task is to create a visual concept and brand strategy that conveys the client’s unique benefits. The goal is to create a memorable and vibrant character that resonates with the target audience and attracts them.
Target audience
Young people between the ages of 18 and 35 who enjoy the nightlife and like to hang out with friends. They are often interested in live music, alcoholic games and promotions, but most of all are looking for a lively and exciting atmosphere to have fun.
Solution
At the heart of the design solution is a black cat, it serves as the main visual element. The choice of the nocturnal animal reflects the night atmosphere of the bar, creating a sense of mystery and intrigue. The design of the silhouette of the cat, with the light falling on it, helps to demonstrate the special atmospheric lighting of the bar.
To add personality dynamics, the cat’s expression often changes, reflecting the character’s relationship to specific events in the bar. This design move helps to create a sense of the bar’s personality and character, adding depth to its personality. The overall identity design is minimalist and easy to recognize.
Result: color scheme, texture, and corporate fonts
The accent color is yellow (#eada24). This color was chosen because it is associated with the light beer served in the bar, as well as the color of the lighting used in the establishment. By incorporating this color into the identity, it helps to create a cohesive and visually appealing brand experience. Using one accent color also helps to make the design more memorable and recognizable.
A grunge texture was added to enhance the design. It adds depth and personality, creating more tangible and enduring associations. It also helps integrate the identity with the bar’s interior design, creating a sense of continuity and cohesion.
In terms of fonts, Bebas Neue Cyrillic Regular and Microsoft YaHei UI were used for the logo, and the accent font is Intro Rust G Base 2 Line. The font used is Roboto Condensed Regular. The choice of fonts helps create a cohesive and professional image, reflecting the brand and atmosphere of the bar.
