We were approached by a fast food restaurant with a range of favorite fast food items: shawarma, gyro, fried chicken, French fries, and pork ribs.
The client is focused on growing into a chain of restaurants, so he was determined to work thoroughly on his corporate identity.
Task
To develop a logo and express the concept of the brand in the corporate identity. Visual images: fire, charcoal, coal, poultry, shawarma. Target audience: 16 to 40 years old, middle class.
Expected consumer reaction:
appetite arousal
desire to try the product,
a feeling of product availability,
impression of professionalism in the field of fast food
Solution
Shawermission is a small restaurant that doesn’t have a big budget for advertising its brand. Most such establishments get a client “from the street and do not require more. In this case, the logo is primarily a street sign, an element of navigation. Such signage should be easy to read and understand to anyone. That is why the illustration of a shawarma (first-level association) was used.
For the same reason, a text-graphic logo was created, where both elements complement each other. “Shawarma has the potential to grow into a large restaurant chain and increase brand recognition. After that, the company will be able to use the logo elements separately.
Sriracha Cyrillic adds dynamics to the logo. The simple text solution balances the complex graphics. Yellow, red and their shades whet the appetite.
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