The main task of the project was to develop a bright and recognizable logo, which would accurately convey the nature and essence of the festival. And, since large events have a wide variety of media, the adaptability of the BDD corporate identity was one of the key points of the case.
Solution
To create the logo, we turned to typography and chose the stable GT Walsheim Pro font. We complemented it with a glitch effect, thereby making a stylish and recognizable reference to the Digital sphere.
Solution
The theme of the festival in 2022 was hippies.
To support this direction, a bright pattern, unique stickers and illustrations were developed for the conference, stylistically reminiscent of the philosophy of the subculture of the 60s.
The style is recognizable and flexible, and its elements can easily translate to many mediums, from large banners to branded stickers and apparel.
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