Decision
The specificity of the brewery is the focus on the rich brewing tradition of Tilsit (Sovetsk). The graphic solution of the logo consists of a name and a descriptor. The resulting image evokes associations with an ancient coat of arms. Brand font gives the lettering a certain mood, shows ownership of the brand. To match the mood of the visual concept with the logo and the character of the brand, we chose a color scheme that is associated with hops, kraft and tradition. The new visual language was continued in all elements of corporate identity.