Tandyr chain in Novorossiysk
Tandyr Jan” is a successful, rapidly developing chain of restaurants in the “fast casual” style. Specialization – preparation of meat and bread in a tandoor according to ancient Eastern and Caucasian recipes.
The existing corporate identity was outdated, the brand grew out of it, the graphics did not fit the company’s needs: the logo was hard to read because of the large number of details and was too crude for the new positioning. The task was to facilitate the visual identification of the brand, preserving its legend and corporate character.
We simplified the logo, leaving only the lightweight text part, handwritten lettering that symbolizes the cordiality and hospitality of the owner of the house, where you are always welcome, and the host himself – the character Janik, intelligently entered into the history of the brand. The totality of these decisions gives the big picture, conveying the main message.
Bright and saturated colors will draw attention, convey the atmosphere of the institution and the main message of the brand – the warmth and comfort of authentic oriental cuisine in a new, modern way.
The main corporate font is DR Agu Sans in Medium – bright and friendly. Used for headings and important text. The optional font is Raleway, in Regular and Bold, which is neutral and readable. Used for the main typesetting text and footnotes.
We developed two versions of the pattern at once – a bright “Marrocan” pattern to support the interior and a lighter and more modern geometric pattern – it can be used to develop menu design as well as branded packaging for food delivery.
For “Tandyr Jan” we were able to develop a friendly and bright identity, which conveys the legend of an already well-known product in an updated, modern and lightweight design. Readable and simple images create the right associations with authentic Caucasian cuisine and hospitality, and the bright color palette has refreshed and distinguished the brand among competitors.
They understood us absolutely right the first time and provided us with a package design concept, which was subsequently accepted and produced. We are very satisfied.
We entrusted the Brandlif team with the management of social networks. The work was always done qualitatively and on time. Recommended!
We worked together in a number of areas: from packaging design and outdoor advertising to comprehensive social media management. We have always been pleased with the results!
When it was time to think about a new name, a recognizable logo and corporate style, I turned to the Brandlif team. Not once did I regret it - the result surpassed all expectations!
Thank you Brandlif Digital Agency for the quality and prompt work, for the pleasant and sincere communication. Among the variety of proposals on the market only Dmitry Zabavin's team approached the issue with a keen interest, with a desire to produce a great result, and not just to work off the order.
We would like to thank the agency Brandlif for developing the site. The guys approached the process creatively, and we and our clients were happy with the result!
The Brandlif team took a comprehensive approach to working on our project, offering the latest and most advanced ways to promote the brand and product. When we came for the promotion of Instagram accounts, we got full-fledged marketing support for the whole business.
We express our gratitude to the agency Brandlif for the development of the site.
Young creative team, experts in their field. We were delighted with the site.