Tandyr Djan | Brandlif

Tandyr Djan

Client

Tandyr chain in Novorossiysk

Services

Logo
Corporate Identity

About company

Tandyr Jan” is a successful, rapidly developing chain of restaurants in the “fast casual” style. Specialization – preparation of meat and bread in a tandoor according to ancient Eastern and Caucasian recipes.

Problem

The existing corporate identity was outdated, the brand grew out of it, the graphics did not fit the company’s needs: the logo was hard to read because of the large number of details and was too crude for the new positioning. The task was to facilitate the visual identification of the brand, preserving its legend and corporate character.

Decision

We simplified the logo, leaving only the lightweight text part, handwritten lettering that symbolizes the cordiality and hospitality of the owner of the house, where you are always welcome, and the host himself – the character Janik, intelligently entered into the history of the brand. The totality of these decisions gives the big picture, conveying the main message.

Bright and saturated colors will draw attention, convey the atmosphere of the institution and the main message of the brand – the warmth and comfort of authentic oriental cuisine in a new, modern way.

The main corporate font is DR Agu Sans in Medium – bright and friendly. Used for headings and important text. The optional font is Raleway, in Regular and Bold, which is neutral and readable. Used for the main typesetting text and footnotes.

We developed two versions of the pattern at once – a bright “Marrocan” pattern to support the interior and a lighter and more modern geometric pattern – it can be used to develop menu design as well as branded packaging for food delivery.

For “Tandyr Jan” we were able to develop a friendly and bright identity, which conveys the legend of an already well-known product in an updated, modern and lightweight design. Readable and simple images create the right associations with authentic Caucasian cuisine and hospitality, and the bright color palette has refreshed and distinguished the brand among competitors.

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