Rubicon | Brandlif

Rubicon

Client

Enterprise in the field of building stone mining and production of crushed stone of various fractions.

Services

Logo
Brand style

About company

Rubicon LLC, founded in 2006, is engaged in the extraction of building stone and the production of crushed stone of various fractions (sizes) used in both road and residential construction.Основанная в 2006 г. компания ООО «Рубикон» занимается добычей строительного камня и производством щебня различных фракций (размеров), применяемых как в дорожном, так и в жилищном строительстве.

Task

We were tasked to develop a logo and corporate identity for Rubicon LLC, which could increase the recognizability of the company, reflect the essence of its activities and differentiate it from its competitors in the market.

Solution

The main goal of the project was to develop a unique style and logo. Therefore, for the logo we chose a clean geometric font without serifs and emerald color for the graphic element, which would stand out brightly among the red-gray logos of competitors in the market. 

The accent part of the logo is a schematically depicted stone split into several parts, which is a direct reference to the company’s activities. This graphic element, transformed into a pattern, becomes a striking and recognizable addition to the design of corporate identity carriers.

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