Solution
The main goal of the project was to develop a unique style and logo. Therefore, for the logo we chose a clean geometric font without serifs and emerald color for the graphic element, which would stand out brightly among the red-gray logos of competitors in the market.
The accent part of the logo is a schematically depicted stone split into several parts, which is a direct reference to the company’s activities. This graphic element, transformed into a pattern, becomes a striking and recognizable addition to the design of corporate identity carriers.