Decision
Microgreens are the young shoots of plants that contain many useful trace elements and vitamins. It is used in food as well as for decorating dishes.
We developed a dynamic logo, corporate identity and labels for a new microgreen brand. The stylization of the sprout image created a bright and concise sign and reflected the main message to the consumer: the usefulness, naturalness and environmental friendliness of the product. Elements of corporate identity can be used on different media to increase brand recognition.
To start selling microgreens in supermarkets, we designed a noticeable and concise label. It makes products stand out from the competition.