Ostmark

Client

Multifunctional trade and logistics complex.

Services

Logo
Corporate identity
Navigation

Tasks

Design a modern visual communication system taking into consideration the historical heritage of the territory. It was the location of Brauerei Ostmark brewery, making beer in Königsberg since 1910.

Decision

The connection of times is expressed in a logo with the use of a Gothic letter "O" and the name Ostmark. The application area and the logo are proportioned in the Golden section.
 
The main colors are graphite, light-grey and yellow. Yellow represents the 'beerful' past and the joyful future. 
 

Navigation

Visual communication continues in the navigation system. Its main idea consists in connection of the modern style and industrial esthetics of Eastern Prussia.

The key objective of the navigation system is to show the connection between different zones and their main purposes.

Taking everything into account, we have created the whole navigation system including building and passage marking, routes to be taken.

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Contact us

Address

Russia, Kaliningrad,
st. Uralskaya, 18, 4th floor, office 7

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