Solution
When developing the corporate style, the main requirement was to stand out against the competition. We used predominantly warm, sandy colors, and we also put an emphasis on the logo. The color palette, in turn, adds to its elegance, depth and originality.
The overall composition fully underlines the character of the brand: subtle, neat, feminine, elegant, natural, and trustworthy. With the help of corporate style we have conveyed the positioning of MOI brand – a place which is created to emphasize the beauty and individuality of women, to create the most comfortable conditions for relaxation, because here each client is treated with care and used a special approach.