Ministry of Nature | Brandlif

Ministry of Nature of the Russian Federation

Our clients

Ministry of Nature of the Russian Federation


Form style


The rebranding of the corporate identity should be aimed at increasing the awareness of the Ministry in order to attract more attention to its work.


The corporate identity conveys the main idea and directions of the Ministry’s work, namely: the implementation of functions for the development of state policy and legal regulation in the field of study, use, reproduction and protection of natural resources.

The use of additional graphic elements allows you to create an emotional environment that enhances the essence of the messages.

Graphic elements create a friendly yet formal business corporate identity: modern, clean and concise.

Corporate identity elements work well in conjunction with photographic images.

The main colors of the corporate identity are the variations of the colors used on the emblem of the Ministry, directly associated with the activities and values ​​of the organization.

Concept adopted

The customer was offered & nbsp; three concepts of the brandbook project and the concept that is presented below was ultimately adopted.

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