Today we are approaching the mark of 60 thousand followers on Instagram. After the implementation of the new content strategy, user engagement has increased significantly. This result was achieved thanks to regular interactives, educational content, and personal insights from the founder of the brand.
Every day we receive from 10 incoming requests for the purchase of goods (the average price tag is 30 thousand rubles).
A loyal audience has been formed, which takes an active part in the life of the brand. We identify user preferences when developing new models of shoes and clothes: colors, textures, material, style. Thus, with the help of content and communication with the target audience, we can confidently get into the request that the audience has now formed. For example, seasonal insulated shoes with fur.
Every month we consolidate the result of our work, showing high growth rates for all metrics.