Comprehensive SMM promotion for a footwear and clothing brand
Handmade shoes and clothes store in Tbilisi
About company
For work, the brand uses only genuine leather, tested for quality. Shoes, outerwear and other products are created by real professionals who create products using manual production.
In addition, designer shoes and clothes created by craftsmen are comfortable to wear and fit absolutely any look.
A task
Our task was to fill brand communities with content that would attract the target audience. Build an advertising campaign that will increase sales and attract new customers online and offline.
Our task was to fill brand communities with content that would attract the target audience. Build an advertising campaign that will increase sales and attract new customers online and offline.
Content strategy
We have developed a content strategy that emphasizes manual production and premium products. Communication with the target audience occurs through the introduction of live broadcasts, personal recommendations and advice from the creator of the brand – Natalia Karanadze. In this way, we work with trust and increase visibility.
Targeted advertising
The advertising campaign leads to the OZON marketplace, where the user sees an attractive offer or a discount on a product. The boutique has 2 offline points of sale – in Tbilisi and Moscow. Thus, we test advertisements for two segments of the target audience – Russia and Georgia.
Competition mechanics
On an ongoing basis, we conduct various competitive mechanics that draw a lot of attention to the brand pages. Mechanics allow you to attract new customers, introduce the brand, increase activity on the page.
Marketing tools
We regularly brainstorm on the topic of increasing sales. Thus, we have developed special promotions:
– Discount on the first order.
– Free delivery for participants of interactive stories.
– Liquidation of summer models.
– Discount on berets in smooth leather.
Promotion results
Today we are approaching the mark of 60 thousand followers on Instagram. After the implementation of the new content strategy, user engagement has increased significantly. This result was achieved thanks to regular interactives, educational content, and personal insights from the founder of the brand.
Every day we receive from 10 incoming requests for the purchase of goods (the average price tag is 30 thousand rubles).
A loyal audience has been formed, which takes an active part in the life of the brand. We identify user preferences when developing new models of shoes and clothes: colors, textures, material, style. Thus, with the help of content and communication with the target audience, we can confidently get into the request that the audience has now formed. For example, seasonal insulated shoes with fur.
Every month we consolidate the result of our work, showing high growth rates for all metrics.
