Decision
It is important for the Heineken brand to form its image and focus on one direction. Branded media should work for recognition, as well as perform an identification role. Thus, in different places of the store and in different environments, the consumer should develop a connection between products and the brand.
We have developed a single corporate concept that meets the principles of the company and its philosophy. The design turned out to be versatile and minimalistic. Note that geographical reference is one of the main markers of corporate identity.
If necessary, the concept can be easily scaled not only to various promotional materials, but also to labels of new beers.