Heineken
Client
The leading international
brewing company
Services
Corporate identity concept
Task
The brand already had a logo used on the packaging of the regular line. When developing a new concept, it was necessary to create a single corporate identity under the existing Heineken logo for use in internal and external communications.
Decision
It is important for the Heineken brand to form its image and focus on one direction. Branded media should work for recognition, as well as perform an identification role. Thus, in different places of the store and in different environments, the consumer should develop a connection between products and the brand.
We have developed a single corporate concept that meets the principles of the company and its philosophy. The design turned out to be versatile and minimalistic. Note that geographical reference is one of the main markers of corporate identity. If necessary, the concept can be easily scaled not only to various promotional materials, but also to labels of new beers.
Font
Style-forming elements
Pattern
