Modular sofa HAPPY ME
About the company
The Russian brand has just entered the market and had practically no analogues, because in addition to a variety of configurations the sofa had competitive advantages in quality and adaptation to the interior. Happy is characterized by the quality of manufacture and a wide choice of replaceable covers.
These features of the new brand had to be reflected in the advertising campaign in Vkontakte. It was important for the customer to attract not just subscribers, but already potential buyers. And now we’ll tell you how we managed it.
To attract new leads and get as many interested contacts as possible.
We developed a chatbot that increases conversion from targeted advertising. The bot helps interested users to choose a sofa configuration and find out the price in a personalized way, because the price depends on the number of modules.
We developed different variants of creatives and tested different audiences. The audience for keywords with the query “modular sofa” showed high results.
And testing of creatives gave us an understanding of what audiences responded the most and which offer generated more conversions.
For a month of work of the advertising campaign we got good activity and reached the goal – 47 leads were interested in the cost of the sofa.
The cost of a transition amounted to: 20.04 rubles.
Number of transitions: 1000
Number of subscriptions to the chatbot: 105
They understood us absolutely right the first time and provided us with a package design concept, which was subsequently accepted and produced. We are very satisfied.
We entrusted the Brandlif team with the management of social networks. The work was always done qualitatively and on time. Recommended!
We worked together in a number of areas: from packaging design and outdoor advertising to comprehensive social media management. We have always been pleased with the results!
When it was time to think about a new name, a recognizable logo and corporate style, I turned to the Brandlif team. Not once did I regret it - the result surpassed all expectations!
Thank you Brandlif Digital Agency for the quality and prompt work, for the pleasant and sincere communication. Among the variety of proposals on the market only Dmitry Zabavin's team approached the issue with a keen interest, with a desire to produce a great result, and not just to work off the order.
We would like to thank the agency Brandlif for developing the site. The guys approached the process creatively, and we and our clients were happy with the result!
The Brandlif team took a comprehensive approach to working on our project, offering the latest and most advanced ways to promote the brand and product. When we came for the promotion of Instagram accounts, we got full-fledged marketing support for the whole business.
We express our gratitude to the agency Brandlif for the development of the site.
Young creative team, experts in their field. We were delighted with the site.