Dumplings
Our clients
Guards Meat Processing Plant
Services
Brand concept
Logo
Packaging design
Problem
To develop packaging and outdoor advertising design that will match the price segment and the needs of the target audience.
Focus attention on slogans and product in outdoor advertising. The packaging should be made laconic, with a minimum of information, focus on the visual component.
Solution
When developing outdoor advertising, it was decided to use two backgrounds of different colors. Since the banners will be located throughout the city, in the case of a blue banner, a situation may arise where the banner merges with the sky and becomes less readable than a banner with an orange background.
For packaging it was decided to make color accents indicating associations with the name. In the case of the name “Rustic” – the orange indicator evokes associations directly with the village, coziness and warmth.
