Check In
Client
Food Truck with Asian Cuisine "Check In"
Services
Logo
Corporate Identity
Naming
About company
“Check In” is a mobile Asian food truck café for the sale of fast food and drinks.
The institution embodies traditional recipes and author’s gastronomic ideas, seasoned with love for delicious food and the juicy colors of Asia.
Problem
Develop a comprehensive identity for Asian street food, reflecting the national features and characteristics of the cuisine.
Decision
The developed positioning concept is based on creating a sense of the brand, “that” noodles in boxes from favorite American movies.
The logo in the form of a smiling fat cat tells about the main specialty and creates an image of hospitality. The character arouses consumer sympathy, building communication with them. The logo is complemented by the pattern of traditional Asian sei-gai-ha (a wave of blue ocean).
If we can’t get to Asia, let Asia get to us!
Bright and saturated colors will draw attention, convey the atmosphere of the institution and the main message of the brand – hospitality and hospitality, as well as the unforgettable taste of “the very” noodles in the boxes.
The main corporate font is Songer in SemiExpanded – bright and friendly. It is used for titles and important text. An additional font is Akzidenz-Grotesk Pro, in Regular and Bold – neutral and readable. It is used for the main typesetting text and footnotes.
We developed a pattern of the traditional Asian sei-gei-ha (wave of the blue ocean) pattern, complete with a branded character. The pattern is used in the design of packages and other media.
