Network of liquor stores
Network of spirits stores “Bakhusa Lavka” is presented in Kaliningrad since December 2008.
Today the network has more than 100 outlets, which are located in the city and region.
The existing corporate style and logo did not correspond to the new positioning of the “Bakhusa Lavka” chain of stores.
We faced the task to update the interior of the outlets, to facilitate the visual identification of the brand, preserving its unique features.
The key element of corporate identity is the logo, so we started the changes with it. The logo has become more modern in font and layout, while maintaining its continuity. The font became less neutral and more bold, in the spirit of the trends of recent years.
Active development of the network in recent years required new solutions: new formats and product offerings appeared. We chose one universal font family that covers all brand needs, and for the navigation system we chose a unique font in ethnic style – DS Greece.
When developing the brand illustrations, we drew on the etymology of the name. Bacchus is the ancient Greek god of vegetation, winemaking, and the productive forces of nature. We developed this theme by adding Pythos, a large ceramic vessel for storing wine. Ancient Greek sculptures and columns were also recognizable elements. The final element is the olive branch. On it we always see a large number of fruits, which reflects fertility and wealth of the soul.
New elements of corporate style, disposing color scheme and memorable design were clearly reflected in the visualization. We literally gave the customer a 3D tour, consisting of several panoramas and representing a mini tour of the store.
They understood us absolutely right the first time and provided us with a package design concept, which was subsequently accepted and produced. We are very satisfied.
We entrusted the Brandlif team with the management of social networks. The work was always done qualitatively and on time. Recommended!
We worked together in a number of areas: from packaging design and outdoor advertising to comprehensive social media management. We have always been pleased with the results!
When it was time to think about a new name, a recognizable logo and corporate style, I turned to the Brandlif team. Not once did I regret it - the result surpassed all expectations!
Thank you Brandlif Digital Agency for the quality and prompt work, for the pleasant and sincere communication. Among the variety of proposals on the market only Dmitry Zabavin's team approached the issue with a keen interest, with a desire to produce a great result, and not just to work off the order.
We would like to thank the agency Brandlif for developing the site. The guys approached the process creatively, and we and our clients were happy with the result!
The Brandlif team took a comprehensive approach to working on our project, offering the latest and most advanced ways to promote the brand and product. When we came for the promotion of Instagram accounts, we got full-fledged marketing support for the whole business.
We express our gratitude to the agency Brandlif for the development of the site.
Young creative team, experts in their field. We were delighted with the site.