Bacchus Shop
Client
Network of liquor stores
Services
Logo
Brand style
About company
Network of spirits stores “Bakhusa Lavka” is presented in Kaliningrad since December 2008.
Today the network has more than 100 outlets, which are located in the city and region.
The Problem
The existing corporate style and logo did not correspond to the new positioning of the “Bakhusa Lavka” chain of stores.
We faced the task to update the interior of the outlets, to facilitate the visual identification of the brand, preserving its unique features.
The logo
The key element of corporate identity is the logo, so we started the changes with it. The logo has become more modern in font and layout, while maintaining its continuity. The font became less neutral and more bold, in the spirit of the trends of recent years.
Font
Active development of the network in recent years required new solutions: new formats and product offerings appeared. We chose one universal font family that covers all brand needs, and for the navigation system we chose a unique font in ethnic style – DS Greece.
Illustrations
When developing the brand illustrations, we drew on the etymology of the name. Bacchus is the ancient Greek god of vegetation, winemaking, and the productive forces of nature. We developed this theme by adding Pythos, a large ceramic vessel for storing wine. Ancient Greek sculptures and columns were also recognizable elements. The final element is the olive branch. On it we always see a large number of fruits, which reflects fertility and wealth of the soul.
Visualization
New elements of corporate style, disposing color scheme and memorable design were clearly reflected in the visualization. We literally gave the customer a 3D tour, consisting of several panoramas and representing a mini tour of the store.
