Comprehensive SMM promotion for the skydiving center in Kaliningrad
The official representative of the Russian Parachuting Federation, with whom we have been working on the integrated SMM service for more than 2 years.
About the company
The official drop zone of the Skydiving Federation of the Kaliningrad region, where you can jump in tandem with an instructor, study the AFF course, and also visit a sightseeing tour over the Kaliningrad region by plane.
Task
In March 2020, a client approached us with the task of developing their social networks. It is worth noting that at that time the Aeroland Skydive drop zone was only opened in Kaliningrad. The main task is to promote the company’s services during the opening of the jumping season.
Content strategy
We have developed a content strategy that focuses on emotions. That’s why our target audience comes to the skydiving center. We convey emotion with the help of video content. From the first person, the user can see what feelings a person is experiencing during the jump.
Reels Videos and Clips
With the help of short entertainment videos, we regularly show creativity and talk about our brand. Publishing Reels-video, we expand the flow of incoming traffic and are not limited only to our audience. This way, more people can become our subscribers, customers and readers.
Marketing tools
Parachuting largely depends on weather conditions. This sport is seasonal. It was this “pain” of the client that we closed with the help of supportive posting during the period when jumping is impossible. Thus, we retain the recruited audience and constantly involve them with the help of warming publications for the opening of the new season and planned events.
It is interesting to note that in 2022 the company decided not to close the jump season. To maintain the interest and attract customers during the January holidays, we have developed promotions for customers. One of them is a discount for companies from 10 people to videotape the jump.
Promotion results
For 2 years of promotion, we have achieved recognition not only in the Kaliningrad region, but also in the most remote corners of Russia. It should be noted that for tourists, our drop zone has become a mandatory place to visit. Thanks to a well-structured content strategy, we were able to convince our target audience that skydiving is safe and easy. This is a dream that can and should be fulfilled in Aeroland Skydive.
Our VKontakte group already has 20,166 people. The indicators are only growing every day. Note that this case is published by us during the period when the jumping season has come to an end. The most active growth we observe from the beginning of spring to the end of summer.
Every day we receive contacts of users who would like to make the jump. Thus, with a competent content strategy and working with leads from social networks, customers come for emotions and become regular visitors to the skydiving center in Kaliningrad.
